Goodbye PHP & Mailchimp: Build a simple Email List with Airtable and Lambda

When I created a landing page for my current startup textcloud.co, I wanted users to leave their email address in case they are interested in our product.

However, all existing methods would be either too complicated to set up (e.g. Mailchimp), required changes in our stack (e.g. a PHP backend), or would force the user to leave our page (e.g. Typeform). We found that an AWS Lambda function is the perfect target for a simple HTML form, especially if paired with Airtable as a database. If you’re a bit…